‘Green’ Products Often More About Social Appeal, Corporate Profits Than Environment

News Analysis
American consumers are reaching for “green” products on shelves more than ever this year while corporations are cashing in on a gold mine. Though evidence suggests that the trend has little to do with helping the environment.
The market for sustainable products and energy was valued at more than $15 billion in 2022. Analysts forecast that number will hit $79 billion by 2030.
However, the eco-awareness movement is little more than a green veneer for some companies. Due to lax regulations, all businesses need is a label brandishing familiar buzzwords such as sustainable, biodegradable, or natural. Then the product—regardless of its actual eco-impact—is unleashed on consumers….